Welcome! I'm Misty, a Certified Financial Planner® and Certified Life Coach.

I'm an author, podcast and TV host who is on a mission to get relatable and useful financial information into the hands of more people (with less shame and industry jargon).

Also, I offer financial planning, investment management, and coaching services for women business owners and families looking to improve their finances without sacrificing their lifestyle.


I'm here to provide resources, easy-to-implement action steps, and high-quality articles to help you...

Separate GOOD Information from Misinformation

Genuinely Understand Where You're at Financially

Set Realistic Goals for Where You Want to Be

Determine Concrete Next Steps to Get There

Professional Bio:

Misty Lynch, CFP® is a personal finance expert and the Owner and CEO of Sound View Financial Advisors, LLC. Misty hosts the unscripted reality show HEARTBROKE and the Demystifying Money podcast. She is also the author of DEMYSTIFYING MONEY and a personal finance expert and resource for media outlets including The New York Times, Cosmopolitan, CNBC, CNN, Investopedia, Real Simple, Student Loan Hero and many others.

Investopedia named her one of the Top 100 Financial Advisors in 2021 and US News and World Report called her one of the 9 Women in Finance to Follow "because sometimes you need life advice, not just financial advice."

When she isn't working, you can find her reading mysteries, skiing on the East Coast or coaching her kids basketball and field hockey teams.

Visit her business website at www.soundviewfinancialadvisors.com.